Today Lexar announced the digital imaging industry’s first 256GB SDXC UHS-I memory card. The card enables 400x minimum guaranteed sustained read transfer speed and is designed for capturing, storing, and transferring high-res images and 1080p Full-HD and 3D video.
The card leverages Micron’s 128Gb, 20nm NAND flash memory process technology, and adheres to the SD 3.0 spec to reliably address the workflow needs of professional photographers and videographers.
New 32GB microSDHC and 64GB microSDXC Cards Empower Mobile Users to Quickly Capture, Play Back, and Transfer Photos, Songs, and 1080p Full-HD and 3D Videos
Tags: Lexar, CF, SDHC, UHS-I, SD, Flash Memory, Photo Assistant, Digital Tech, Photographers assistant
Lexar XQD Memory Cards to be Compatible with Nikon D4 and Future XQD-based Camera Models
Fremont, CA, 11 July, 2012 – Lexar, a leading global brand of flash memory products, today announced its support of the XQD™ memory card specification for compatibility with Nikon D4 and future XQD-based camera models. Expected to be available in the third quarter of 2012, Lexar® XQD memory cards will offer high-speed performance in a range of capacities to effectively capture and store high-quality images, 1080p full high-definition (HD) video, and 3D video content.
“By collaborating with Lexar, we’re reinforcing the fact that the XQD specification represents one of the futures of high-performance memory cards,” said Nobuaki Sasagaki, General Manager of marketing department, Imaging Company, Nikon Corporation. “Our cooperation efforts demonstrate the vision shared by Nikon and Lexar to continue advancing the photography and imaging market with innovative technology and extremely high performance.”
“We are committed to offering innovative and industry-leading photography solutions, which is why we’re working with Nikon to offer and co-market XQD memory cards. We view the XQD standard as one of the most logical ways to increase interface speed beyond that of existing CompactFlash technology with the capability of offering performance up to 5Gb per second, in time,” said Wes Brewer, vice president of products and technology, Lexar. “This collaboration provides assured compatibility with Lexar XQD memory cards and Nikon D4 and makes this technology available to the entire photo industry.”
XQD memory cards are based on the PCI Express® specification, which offers 2.5Gb per second performance today with plans for 5Gb per second performance in the future.
Tags: Canon Cinema EOS C300, Behind the Scenes, Vincent Laforet, Mobius, Lexar
Tags: Lexar, Flash memory, cf card, card reader, Crucial, Micron
Tags: flip cage, PDN, Gary Fong, Lexar, Leica, ProFoto, Dynalite, Eizo
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Sigma Corporation’s 70-200mm F2.8 EX DG OS HSM Lens Named ‘European Lens for 2011-2012’ by EISA
Stabilized Telephoto Zoom Lens is honored with second international award in 2011
Ronkonkoma, NY, August 23, 2011 – Sigma Corporation of America (www.sigmaphoto.com) is pleased to announce that its 70-200mm F2.8 EX DG OS HSM lenshas been chosen for yet another award this year. The company’s telephoto zoom lens has just been named the “European Lens for 2011-2012” by theEuropean Imaging and Sound Association (EISA) Photo Awards.
EISA honored Sigma’s large aperture, telephoto zoom lens for its outstanding image quality, light weight and ease of operation. The lens features two FLD glass elements, super multi-layer lens coating, and it is extremely compact, measuring only 7.8 inches in length. The lens is sold by authorized Sigma dealers for a MSRP of $2,470.00.
According to EISA, “Sigma has produced a telephoto zoom lens that offers professional features and exceptionally good image quality at a very reasonable price … this lens is a perfect choice for both demanding amateurs and professional photographers.”
EISA is comprised of 50 special interest magazines from 19 European countries and it started in 1982 when the editors from five European photo magazines came together to select “The Camera of the Year.” Since then, EISA member magazine editors have broadened the scope of the annual awards and they convene each year to decide which products are worthy of EISA Awards.
“The 70-200MM F/2.8-4 DC MACRO OS HSM lens is very versatile, and is popular among photographers of all skill levels,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “The 70-200mm focal range is often the second most important lens to own after a strong standard lens or mid-range zoom and the large aperture and compact design make this even more desirable. We’re proud to have this award-winning lens available in our lineup.”
In April of this year, Sigma’s 70-200mm also won the Technical Image Press Association (TIPA) “Best Expert Lens” award for its Optic Stabilization (OS) system, and its HSM function that provides smooth and silent auto focusing. The recognition the lens is receiving from the photo community underscores Sigma Corporation’s commitment to providing exceptional products that produce outstanding image quality for a variety of photography types and levels.
The70-200mm F2.8 EX DG OS HSMlens is currently available in Sigma, Canon, Nikon, Sony and Pentax mounts for $2,470.00 MSRP in stores nationwide.
To locate an authorized Sigma dealer nearest to you, visit www.sigmaphoto.com/where/where.asp. For information about Sigma Corporation of America, visit www.sigmaphoto.com.
Tags: Sigma, Lexar, Matter communications
Lexar has launched its Lexar Photography Suite Giveaway on the Lexar Facebook page. Fans have the chance to win a computer souped up with a suite of end-to-end memory and storage solutions including Lexar Echo backup drives, and Crucial DRAM and SSDs, as well as Lexar Professional memory cards and card readers that help take the “work” out of “workflow” and make the most of post-production time.
To enter, fans are asked to become a fan of the Lexar Facebook page and answer a poll question telling us which product they think is best at speeding up their workflow.
The contest ends July 15th and winners will be randomly selected on Monday, July 18th.
Find out more here
Reader Leverages the Latest USB Technology to Provide Blazing-Fast Card-to-Computer Transfer Speeds When Shooting is Complete
Fremont, CA, May 19, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced the new Lexar® Professional USB 3.0 Dual-Slot Reader, a high-performance card reader that enables professional and advanced amateur photographers and videographers to maximize their workflow with blazing-fast transfer speeds. The reader leverages SuperSpeed USB (USB 3.0) technology to deliver high-speed performance that supports the latest CompactFlash® (CF) UDMA, Secure Digital Extended Capacity™ (SDXC)**, and SD Ultra High Speed-I (UHS-I) memory cards. The versatile reader is also backwards compatible with standard CF, SD™, and Secure Digital High Capacity™ (SDHC) memory cards and USB 2.0 host devices. For additional information about the Lexar Professional USB 3.0 Dual-Slot Reader, visitwww.lexar.com.
“USB is the most popular connectivity option for PCs, and it’s critical that professional photographers and videographers have convenient and versatile tools to maximize their workflow and fully leverage the performance of their high-speed memory cards,” said Manisha Sharma, director of product marketing for cards, Lexar Media. “The Lexar Professional USB 3.0 Dual-Slot Reader combines extremely fast performance with a versatile, innovative design to provide pro and hobbyist shooters with a reader that dramatically reduces image transfer time. The speed offered by the reader enables users to move large volumes of high-resolution images and HD video faster than ever, allowing them to spend less time at the PC and more time on other activities.”
The Lexar Professional USB 3.0 Dual-Slot Reader features the new SuperSpeed USB 3.0 interface, which operates at 500MB per second; while the Hi-Speed USB 2.0 interface operates at 60MB per second*. The Lexar Professional USB 3.0 Dual-Slot Reader takes advantage of the performance of high-speed cards. Real-world tests prove that today’s high-performance cards can be read more than six times faster with the Lexar Professional USB 3.0 Dual-Slot Reader than with previous generation USB 2.0 card readers, and future high-performance cards are likely to enable an even faster data transfer experience. The reader can transfer content from both SD and CF cards simultaneously, and allows for easy file transfer from one card to another. The USB 3.0 Dual-Slot Reader also features an innovative, pop-up mechanism that lets users close the reader when not in use, protecting it from dirt and debris. Its compact, portable design means users can take it on the go, and its smooth contours help it slip easily in and out of a photo bag or briefcase.
The Lexar Professional USB 3.0 Dual-Slot Reader provides consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
The Lexar Professional USB 3.0 Dual-Slot Reader comes with free, dedicated customer support and a five-year limited warranty. The reader is available now for purchase on www.lexar.com, and will be available from leading photo retailers in June, with an MSRP of $49.99.
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Tags: Lexar, USB 3.0, card reader, cf card, Micron, Crucial
Lexar Media Now Shipping the Industry’s First 128GB Professional SDXC Memory Card
128GB and 64GB SDXC Cards Enable Capture of High-Resolution Images and HD Video on Compatible Devices
Fremont, CA, March 15, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced it is now shipping the Lexar® Professional Secure Digital Extended Capacity (SDXC) 133x memory card in capacities of 128GB, an industry first, and 64GB. The Lexar Professional SDXC cards are available in B&H Photo and Video, and Adorama Camera stores across the U.S, as well as on www.lexar.com.
These large capacities make Lexar Professional 133x SDXC cards an excellent choice for shooting continuous, rapid-fire images and extended lengths of 1080p high-definition (HD) video on a single, high-performance solution. Also, the Professional SDXC cards offer a Class 10 speed rating with a minimum guaranteed speed of 133x, or 20MB per second, and accelerate professional workflow by quickly transferring high-resolution images and HD video from the memory card to the computer when paired with an SDXC-enabled card reader, such as the Lexar Multi-Card 24-in-1 USB Reader.
“We saw a demand for a professional card that would allow photographers to not only capture more high-resolution images and HD video, but to also take advantage of the full capabilities of their high-performance digital SLRs and camcorders,” said Pachi Chen-Wong, senior product marketing manager, Lexar Media. “With the new Lexar Professional SDXC cards, we developed a product that will enhance the professional photography workflow. With capacities of 64GB and 128GB, photographers can capture, store and transfer more images and HD video in one place than ever before.”
The Lexar Professional 133x SDXC memory cards include the latest version of award-winning Image Rescue® software to help recover lost or deleted photo and video files. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
The Lexar Professional SDXC cards include a limited lifetime warranty and free, dedicated professional technical support. The 64GB and 128GB Lexar Professional SDXC memory cards are available now at B&H Photo and Video, Adorama Camera and on Lexar.com, with MSRPs of $199.99 and $329.99 respectively.
About Lexar Media Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.
Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.
Lexar. When Memory Matters.™
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
Tags: Lexar, flash media, cf-card, sdxc card, HD video, digital photography.photo
Lexar and Crucial Memory Solutions Enhance Productivity by Reducing Up To 80 Minutes of Unwanted Downtime
Photokina, Cologne, Germany, September 21, 2010 -- Lexar Media, a leading global provider of memory products for digital media, today demonstrated how photographers can spend more time taking the perfect shot and less time waiting in the studio by using high-performance Lexar® and Crucial® memory solutions. The results showed that with a full suite of Lexar memory cards, readers, and backup drives, as well as Crucial DRAM and solid-state drives (SSDs), a photographer can shave approximately 80 minutes off a typical one-day photo shoot by replicating Lexar Media’s testing scenario.
Tags: lexar, photo assistant, photoassistants, photographers assistant
Lighting Diagrams APP Vol.1
Click here to view details of ourLighting Diagrams APP Vol.1
"Papa, ... Music is your love, but Photography is your Religion." - Joya D. Hall-Sullivan | Age 10
"All photographs are accurate. None of them is the truth." - Richard Avedon - 1984
"I have not failed. I've just found 10,000 ways that won't work." - Thomas Alva Edison
"Any photographer who says he’s not a voyeur is either stupid or a liar." - Helmut Newton
"You don’t have to sort of enhance reality. There is nothing stranger than truth." - Annie Leibovitz
"When you find yourself beginning to feel a bond between yourself and the people you photograph, when you laugh and cry with their laughter and tears, you will know you are on the right track." - Weegee
" The camera is much more than a recording apparatus. It is a medium via which messages reach us from another world." - Orson Welles
"Some people's photography is an art. Not mine. Art is a dirty word in photography. All this fine art crap is killing it already." - Helmut Newton
"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more. " - Nikola Tesla
"I think all art is about control - the encounter between control and the uncontrollable." - Richard Avedon
"The first 10 000 shots are the worst." - Helmut Newton
“If I have any ‘message’ worth giving to a beginner it is that there are no short cuts in photography.” – Edward Weston
"Men often become what they believe themselves to be. If I believe I cannot do something, it makes me incapable of doing it. But when I believe I can, then I acquire the ability to do it even if I didn't have it in the beginning." - Mahatma Gandhi
"Ultimately success or failure in photographing people depends on the photographer's ability to understand his fellow man." - Edward Weston
"If you want reality take the bus." - David LaChapelle
"You don't take a photograph, you make it." - Ansel Adams
"When I have sex with someone I forget who I am. For a minute I even forget I’m human. It’s the same thing when I’m behind a camera. I forget I exist." - Robert Mapplethorpe
" Great photography is always on the edge of failure." - Garry Winogrand
"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal." - Horst P. Horst
"Be yourself. I much prefer seeing something, even it is clumsy, that doesn't look like somebody else's work." - William Klein
"Avedon claims to have been the best photographer in the '60s - bullshit - Bob Richardson was - despite or because of being insane and strung out on drugs, I managed to do photographs that are considered iconic - being known as the 'photographer's photographer' means I lead and they follow - I'm broke and they are rich." - Bob Richardson
"If you're absent during my struggle, don't expect to be present during my success" - Will Smith
"Either take the lead or follow behind, just stay the fuck out of my way." - James Sullivan